Infant mortality is a pressing health issue worldwide, and the situation in Indiana is particularly alarming. At Promotus Advertising, we have undertaken research initiatives and developed educational resources and promotional materials with the goal of mitigating infant mortality rates. We’ve developed one of the best robust marketing programs designed to reduce infant mortality rates we call the “Healthy Start Initiative.”The aim of the program is to leverage best practices, behavior change marketing, and collaborative partnerships to enhance its efficacy in heightening awareness and encouraging participation, thereby facilitating improved outcomes.